Backlinking strategies

It’s normal to not hear a response for a few days. If you don’t hear back after 3-4 business days, send a polite follow-up email; ask them to confirm receipt of the pitch, and ask if they think it needs any modification.

Strategies for High-Quality Backlinks

1. Avoid building links indiscriminately.

2. Embed your links in good content.

3. Favor high-DA sites over low-DA sites.

4. Favor new domains over already-linked domains.

Of course, this isn’t written in stone; even if you aren’t getting as much authority, new links on already-link domains will still increase your brand visibility, and may forward additional referral traffic your way.

5. Link to a high-quality page onsite.

6. Make sure your link adds value for readers.

7. Make sure your content is relevant.

8. Place your link early in the article.

9. Never include more than one link to your site in an article.

If you link to yourself multiple times, each subsequent link will pass less authority to your site, and if you link too much, you’ll flag the suspicions of both your publisher and Google’s search algorithm.

10. Include descriptive anchor text.

However, doing this now is counterproductive, both because keywords are less relevant (thanks to Google’s semantic search updates) and because excessive keyword use in your anchor text can harm your campaign.

11. Avoid keyword stuffing in your anchor text.

12. Include links to other high-quality sources.

If you want your link to stick (and be well-received by your readership), it’s in your best interest to include links to other high-quality domains in the body of your article. This will make your brand look more authoritative in context, and perhaps more importantly, it will increase the likelihood of other people linking directly to your site if and when they research this content. In other words, it’s a useful trick to get more attention from researchers and writers on the web.

13. Don’t write off the possibility of nofollow links.

However, nofollow links can be valuable; they’re still a source of brand visibility and referral traffic, and they may be your chance to make a good impression on a high-DA publisher, serving as a stepping stone to the dofollow link you’d prefer.

14. Don’t get fixated on quantity.

Best Practices

Create a Linkable Assets

Backlinko – Google ranking factors post

Ahrefs – Google ranking factors – Backlinks and referring domains

Backlinko – How to rank YouTube videos post

How To Rank YouTube Videos Steps

Ahrefs – How to rank YouTube videos – Backlinks and referring domains

Build Backlinks from Link Roundups

Link roundups


Backlink email

Use The Moving Man Method

Moving man method

Blueglass – Infographic backlinks

Finally, I emailed everyone that linked to the infographic to let them know the image wasn’t working anymore. I also let them know that my infographic would make a great replacement for the BlueGlass one.

Backlink email

Broken Link Building

Broken link building

Broken links

Guest Posting

Guest posts

Larry Kim guest posting on Inc.

Larry Kim – Reverse image search

Infographics and Other Visual Assets

On page SEO

Infographic backlink

Submit Testimonials


Blogger Reviews

  1. Find bloggers in your niche that might be interested in what you have to offer. If you sell an information product that teaches people how to make their own soaps, you’d Google things like “soap making”, “make soap at home” etc.
  2. Your results will be a mixed bag of blogs, news websites and “how to” websites like eHow. Filter out how-to sites or news sites. You’ll be left with a solid list bloggers that might be interested in your offer, like this one:

Blogger reviews

Link Reclamation

Backlinko link reclamation example

Unlinked mentions


Using HARO

HARO request

Reverse Engineer Your Competitor’s Backlinks


Stick to Content Formats That Generate Links

Referring domains .vs. Average social shares

What Do You Think?

Hey Brian
Killer strategy – this takes broken link building to a new (and easier to execute) level. I’m going to have to start an encyclopedia of all your techniques. This is great creative linkbuilding.

Thanks for your kind words, Loz! You’re so right: in many ways this is easier and more scalable than broken link building. I’ve definitely had a lot of success with it lately. Give me a heads up if you decide to give it a go 🙂

Very interesting and useful. But you can get backlinks from forums also. My site is built in Joomla so I went and searched for Joomla forums, mostly I found nacional forums from countries like are Germany, Italy, Spain, France…and those forums are very active. I checked if I can saw as unregistered user other peoples profiles and signatures, and mostly I can, so i add my homepage and signature with three links on those forums. And you do not need to write on forums to get backlinks.:)

I’ve had much success using this technique, I think the reason why many just pass this technique by is because they simply cannot be ‘bothered’. To be completely honest, those who didn’t already have an idea of this, just don’t have the brain power(intelligence) or drive to complete real SEO. Fact!

You’re 100% right: techniques like this can get pretty time and resource intensive. But they’re definitely doable if you’re willing to put in the work. Like you, I like it when SEO gets harder because it raises the barrier to entry. Great points all around, Jordan!

The technique itself seems to kinda fall into category of manually emailing and asking for a link back (aka knock on doors or leg work), but the way of building the contact list is unique. This strategy might or might not work for niche topic sites where you can find at the most 5 sites to email (not my case, just wanted to point out for others). I would say this should probably be reserved for when more simple tasks (e.g. email sites that link to your competitors) are complete to maximize productivity and outcome.

Brian, would you say for outsourcing a task like this or similar the email should come from an email on your domain to make the request look less farmed-out compare to say [email protected] that a random freelancer might have?

Good points all around, Lilia. This is definitely an email outreach focused approach (in my experience those are the strategies that work best). I tend to use my email just for the sake of transparency. I think it’s a bit shady to pretend that you’re just some random person.

Brian, your always so creative. Your one of the main guys I follow when it comes to white hat methods. You’re always giving actionable advice. Thanks mate!
Oh…l can see your naming most of your strategies too!! nice! I heard that strategy from Derek Halpern..

Thanks, I will keep you posted 🙂
I have actually a really quick question for you, Brian. When you’re writing for example: “A PA81 resource page:” What does “PA81” stands for? Or “DA87” for that matter 😉
I know you probably already have explained this, but I have unfortunately missed it..

WOW! Just when I thought all the smart strategies have been covered you come up with another one. I have not seen this one anywhere else on the net and it is surely worth a try. There are so many brands that change their name and go through re-branding. I’m sure this idea will catch steam but for early adopters… This is pure gold.

Thanks Wolston! It’s so true that brands change names and re-brand (literally) very single day. Considering that, I think this approach will be around for the long haul and (hopefully) won’t get burned out like so many other link building strategies.

Very nice Brian. Those are some powerful ways to instantly help people better rank their sites with some additional backlinks on higher PR sites.
Thank you for this.
I will try this method and I will keep you notified if I see some results.

Can I suggest using outsourcing for this if you don’t have time? The content that you are hoping to have linked to has to be top notch, so I don’t suggest outsourcing that… but the outreach can all be done via a virtual assistant. If you don’t have a va, get one. Or pay someone to use theirs!


Backlinking strategies

The comment section of many websites will ask for website URLs. Now, a lot of spammers try to game this by creating poor backlinks to irrelevant or scamming sites. However, it can provide a great high-quality backlink if done correctly.

Proper Comment Linking

Replicate your competitors’ SEO backlinks

This could be a massive manual project, but there are tools (free and paid) that help you analyze the backlink profiles of your competitors. I’ll use my free tool, Online Backlink Checker (part of Link-Assistant.com ), as an example, but the process would be pretty similar for any other software.

All you need to do is open the tool, enter the competitor’s URL, and click Check backlinks. The tool will audit the domain and generate a backlink profile, including the number of backlinks, the percent of dofollow backlinks, and historical data. Here’s what that might look like.

Screenshot of backlink profile on Online Backlink Checker

A filtered view of backlinks on Online Backlink Checker

Take a look through the backlink pages, pick the most powerful opportunities, and then reach out to those sites to see if they’d be willing to link to your site. Just one thing: before you reach out, check to see if you already have a backlink from those providers—if you do, acknowledge that before asking for another.

Unlinked Brand Mentions

SEMrush Brand Monitoring Tool Screenshot

Then you can begin reaching out to the webmasters, journalists, or bloggers who mentioned your brand and politely ask them to add a link.
However, to maximize your chances of this happening, you need to be able to showcase how the link adds editorial value. You can use this template as a base for reaching out (which you can do and manage through the Link Building Tool).

Hi [Name],
I’m getting in touch regarding an article published on [publication], with the title of "[article title]" – It was written based on research conducted by my client, [client].
It was fantastic to see that the research was of interest, thank you for the coverage. It’s really appreciated.
I was wondering, however, if it would be possible for you to add a link to the research page itself?
This would enable readers to [demonstrate the editorial value here] and to view the original research and associated data in more depth, as well as provide full credit to my client for their work.
Here are the relevant links:
Article: [link to the publication’s article]
Research: [link to the research / linkable asset]
If you have any questions or I can help in any way, please feel free to get in touch.
[Email Signature]


Backlinking strategies

Next, log in by providing some basic information. Once you’re logged in, Moz will display detailed information about URL provided. Scroll down the page to see the top websites linking to the domain you entered.

22 SEO Link Building Methods for 2022

Utilising Directories

Online directories have taken the Yellow Pages concept online. Gone are the days when you would search in a physical book for your nearest plumber. For instance, you may be looking for a local plumber in Liverpool to fix a dripping tap. Now, all you need to do is reach in your pocket and open up the browser on your phone. Then, you can conduct a simple Google search for ‘plumber near me’ or ‘plumber in Liverpool’.

Image: User searching for plumbers

backlinking strategies directories Google results for plumbers norwich

The top three websites ranked on Google are all directories. Specifically – Yell (DA 80), Trust a Trader (DA 54), and CheckaTrade (DA 67). Both Yell and Check a Trade offer backlinking opportunities for plumbers.

Creating Press Releases

Image: Get your content featured on news sites

If a news site shows interest in your press release, their journalists will create their own article around it. Often, in their article, these journalists will link back to your website or original article.

As a result, you will gain an extremely valuable backlink from a news outlet. This is due to their association with factual and accurate information. As such, search engines often view news sites as publishers of trustworthy information.

For example, Client Earth is an environmental law charity. They put out a large amount of content on their website. However this isn’t just in the form of press releases. But, also current industry topics, environmental news, and their own news content.

backlinking strategies Client Earth backlinks

These backlinks have allowed Client Earth to gain a DA of 57. With an average of 16,000 monthly views, and 178,600 backlinks from 4,700 referring domains. As such, this has helped them gain 246 keywords which rank in the top 3 within search results.

traffic and keywords for Client Earth law firm as a result of backlinking strategies

Step #2: Scale Your Backlink Building Efforts

90/10 rule of backlinks

However, if that link acquisition is from a site that’s related to dog training, like a dog food store or a discussion board that’s centered around dogs, you will not only improve your rankings, but your site will be relevant and valuable to those who visit it – and, that will help you get with more link acquisition and achieve a high PR.

Once you have identified some sites, then you need to research them further to figure out which ones will help most in your link building efforts. You should take the following factors into consideration.

1. Domain Authority

It’s important to know the domain authority of the sites that you consider for link acquisition. A great tool for this is the Moz Bar, which shows the authority status of any domain or keyword in the search results.

domain authority for backlinks

2. Domain Relevancy

As I said above, getting links from relevant domains is a key part of scalable link building. Domain relevancy is also a key Google ranking factor and is especially important if you want to escape the impact of Google Penguin on your search engine rank.

3. Anchor Text

Two-Tier Strategy for Backlinks

2 tier strategy for backlinks

One way to strengthen those links is with social signals. When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.

tumblr 1 - adding blog post to improve backlink portfolio

step 2 in tumblr to add your blog post- using tumblr helps improve your backlink portfolio

publish article on tumblr to improve backlink portfolio

using pingomatic to help with your backlink strategy

check if your article has been indexed. it must be indexed to gain backlinks

using a branded keywork to help improve your backlink portfolio

This backlink should point directly to your site, but it may not have a strong impact on your rankings. Not everything you do will be like a press release covered by the nightly news. There is still value, however.

Caution: when you’re using a tier 2 link building structure to strengthen your tier 1 backlinks, avoid anchor text over-optimization. Make sure that you aren’t just using this tactic for link acquisition. The new page or site that you create on platforms like Tumblr should be valuable and beneficial to users. From there, you can add a website link.

Link Earning Tips – earn your links!

Google’s primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine.

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site.

15. Infographics

22 SEO Link Building Methods for 2022

16. Lists

17. Research reports and case studies

Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. That’s the reason why the most sharable contents are:

Try to be the first to write about a certain topic. Fresh content is critical in any industry especially if your niche changes quickly. In your research, include all relevant data, test results, charts and always link your sources.

18. Newsletter subscriptions

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the number of backlinks.

19. Extra material

20. Learn from others

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody.

The problems can be various. Usually, people make a mistake with the choice of the topic. It doesn’t matter how good your article is if nobody cares about that topic. The opposite can happen too; cool topic, but weak content!


22 SEO Link Building Methods for 2022


22 SEO Link Building Methods for 2022

Link Building is not enough

So in particular if someone is pasting links on a spammy site, or maybe a previous SEO went off and ran some script to place links and a bunch of forums, and you can’t clean that up for whatever reason, and you don’t have a manual action, but you want to make sure it doesn’t even get that far, then the disavow file is a great way to just like preemptively say well I know about these issues, I don’t want to lose any sleep over them, I’m just going to disavow them and get them taken out of the equation.

John Mueller, Google Webmaster Central Hangouts (14 November 2017)

Where are all the spammy links coming from?

Monitor your backlink profile and do proactive disavows

We know this does not sound like a walk in the park, but luckily there are automatic tools like Link Alerts that can help you stay on track. Using this tool, you will be notified when new backlinks appear. This allows you to react quickly in case of unwanted new backlinks, and thus avoid common SEO techniques like negative SEO attacks.



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